How do you bet on football?
There are a number of tips and strategies for football betting. It’s all about finding the best value for money. Whether that’s the right prices, the right markets or even the best time to put your bet on, follow these tips on how to make your selections.
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There's no greater feeling than a winning bet on your beloved sport. The money is great, but it's more than just that; a winning bet is definitive proof of your football knowledge and expertise.
With football betting, you can prove to your friends and family that you know your stuff. Fancy someone other than the obvious favourite to win the Premier League this year? Bet on it. Have you paid attention to the transfer market and think someone's going to overperform? Bet on it.
There are plenty of football betting markets to choose from, such as first goalscorer, player to be carded, number of offsides, and outright competition winners. Each wager type will have odds that determine how much you could win. At Unibet, you'll find some of the best football betting odds around, as well as unmissable offers and free bets you can take advantage of.
Football betting odds are used to calculate how much you could win if your bet comes off. They are displayed either as fractions, decimals, or percentages (depending on your personal preference) and are located beside each betting market and on your bet slip. For example, a £1 bet on odds of 7/1 would return £8 - your original bet plus your winnings.
There are so many football odds at Unibet that you won't struggle to find ones that work for you! Whether you choose to bet on Burnley v Man City in the Premier League, the UEFA Europa Conference League, or even the Tasmania Northern Championship International, you'll find enticing odds that almost seem too good to be true!
You can now also bet on Virtual Football and Fifa eSports with Unibet!
At Unibet, you'll find plenty of international football competitions to bet on, from UEFA club competitions like the Scottish Premier League and the UEFA Europa League right down to niche world club competitions like the Liga de Expansion MX and the Honduran Liga Nacional.
As well as club competitions, football fans can enjoy betting on international tournaments like the Football World Championship or the Football Euros. Football fans from all over the world can enjoy betting with Unibet, since there are so many teams involved in our extensive library of international football competitions.
The Champions League is Europe's biggest club competition. Featuring the continent's best teams like Real Madrid, Man City, and Bayern Munich, this knockout tournament never fails to provide thrilling entertainment. There are plenty of opportunities for Champions League betting, so check the latest odds today!
The great thing about the Champions League is that there are always shocks and upsets. You can choose to either play it safe or take a calculated risk. A bet on Man City to win is normally safe, but you never know which team could end up defeating them. And with multiple betting markets like handicaps, outright winners, and in-play match events, even rookie bettors can rake in huge winnings!
The Europa League may be one step down from the Champions League, but the quality is still exceptional. In fact, it's only improved in recent years and will continue to provide iconic moments, extraordinary upsets, and triumphant wins for top teams and underdogs alike.
Sevilla FC have been hugely successful in the Europa League over the past decade, so bet against them at your own risk! English football teams also traditionally do well, so it might be worth a punt on your favourite team to go all the way! Manchester United could win it again, Atlético Madrid may clinch it, or a surprise underdog might triumph - you never know with the Europa League!
The Scottish Premiership is one of the most exciting leagues in the world. While it can't compete with the top UEFA club competitions in terms of quality, it still throws up outrageous entertainment season after season. Scottish Premiership odds are often favourable for the seasoned bettor, as anyone who knows this league well can easily find betting success.
Betting on the league's outright winner is usually not too profitable. The unmatched dominance of Celtic and Rangers throughout the years has made the competition essentially a two-horse race, but you can still find excitement betting on the in-game events. Who will be carded in this game? Will there be a penalty in this match? Who's going to get an assist this weekend? You can bet on all of this and more right here.
The most popular football competitions to bet on are undoubtedly the ones that throw up the most surprises. The more unlikely an event will happen, the higher-paying its odds will be. As such, football competitions that are famously unpredictable, such as the FA Cup, the Premier League, and the World Cup, are where hopeful punters can make their money.
It also helps to know the competition you're betting on. Popular leagues like La Liga, the Bundesliga, and the Championship are therefore prime markets for football betting. To bet safely and avoid losing, you should always ensure you have a good level of knowledge of the game or competition you're betting on.
The English Premier League is the most-watched domestic football league in the world. You can bet on a variety of markets, from in-play events like yellow and red cards to final results, score predictions, and even what will occur in a certain period of the game. For instance, your bet slip could read "Man City to win and both teams to score".
Who will win Premier League glory come the end of the season? What will happen in the first half of Chelsea vs Aston Villa? Will Crystal Palace avoid relegation? If you think you know the answers, try Premier League betting today and find incredible Premier League odds at Unibet!
Every year, the race is on for the best team to lift the Premier League trophy at the end of each season. Some clubs managed to do this several times and have a good track record of winning the Premier League title more than once. Here are the teams crowned Premier League Champions in the past few years, together with the Runner Up teams.
Season |
Winners |
Runners Up |
2022/2023 |
Man City |
|
2021/2022 |
Man City |
Liverpool |
2020/2021 |
Man City |
Man Utd |
2019/2020 |
Liverpool |
Man City |
2018/2019 |
Man City |
Liverpool |
2017/2018 |
Man City |
Man Utd |
2016/2017 |
Chelsea |
Tottenham |
The lower leagues of English football, like the Championship, League 1, and League 2, are all very popular with punters. Championship betting offers both seasoned and rookie bettors a chance to earn lucrative winnings since the league is notoriously hard to predict. While that may sound bad for punters, it's also bad for the bookies, as even unlikely events with high-paying odds can come off.
You can bet on single events or use our bet builder to create multi-event bets for even bigger payouts! Combine a selection of different markets, such as first goalscorer or full-time result, to build your own personalised bet that works for you.
You'll find numerous football betting tips around the internet, but the main thing to remember is to bet cautiously and sensibly. Bet on games and leagues you're familiar with rather than niche competitions. To maximise your potential winnings, use a bet builder or create an accumulator to form a personalised bet that you're comfortable with. If you combine a few events with high probability but low odds, you can create a single bet with substantially better odds!
You can also utilise bonuses and promotions to ensure you get the most out of your bets. Always check for Unibet special offers that could give you free bets, bonus cash, or handy deals to maximise the effectiveness of your football bets.
The best football betting markets are those that offer a degree of excitement. In-play betting is extremely fun, owing to the tension that comes with watching your team hang on to a result or try to score one last goal before the game's end. Plus, some of the in-play betting markets allow you to cash out early if you think your bet may not quite come off.
Is your chosen player looking angry and ready to be booked? Has your next goalscorer bet come close already? Have you bet on a player to score who's just gone down injured? With in-play betting, you'll find yourself cheering for things you never thought you would!
The simplest betting markets in football are based on singular events. First goalscorer, player to be carded, full-time result, over/under goals scored, and number of shots on target (to name a few) are all single betting markets that you can place a nice, simple wager on. They vary in payouts but are fairly straightforward methods of betting.
If you want something a bit more in-depth or customised, you can combine multiple betting markets. Use the Unibet bet builder to add up to 12 different betting markets in a single wager. You can pick and choose the markets you like and even combine them across different games!
If this sounds too complex for you, you can always stick to a traditional accumulator, where you bet on several different teams to win their respective games. In both cases, though, if one of your selections doesn't come off, the whole bet loses.
Check out our Bet Builder Guide and Accumulator Betting Guide for more information regarding these betting tools.
International football betting works in the same way as domestic football betting. Depending on the competition, however, there may be fewer betting markets available. Punters can try their luck across a variety of world club competitions, from the Europa Conference League to the Women's World Cup and the Club World Cup.
You can bet on classic markets like the next goalscorer or try your hand at handicap betting. This means that even hugely mismatched games in international tournaments can be exciting since handicap betting still gives the weaker team a chance of "winning".
At Unibet, we provide some of the best football betting offers and special promotions out there. For instance, new customers can take advantage of the Unibet £50 welcome bonus. This offer refunds losing sports bets up to £40 and gives you an extra £10 to use over at our online casino!
All you have to do is register for a new Unibet account and place a sports bet with a minimum of £1 stake and 2/5 (1.40) odds or greater. If your first sports bet loses, you'll get your money back up to a maximum of £40! Plus, your £10 casino bonus will be credited to your account as soon as you make your first deposit! Check the Unibet UK Help Centre for more information.
(*Offers accurate at time of writing 15/01/24)
To find the best football bets, simply head to the Unibet website or download our betting app. Click on the sports section and scroll down to find the football events and matches. At Unibet UK, you have the capacity to bet in almost any way you want. Choose from a huge selection of markets and combine them using our bet builder to create your own customised bet slip just the way you like.
It's never a good idea to blindly place bets on gut feelings. While you should trust your instincts to a certain degree, trust the facts more. You can find valuable betting tips all around the internet, or head over to the Unibet blog to read insightful pieces and find betting information about upcoming sporting events.
You should always make sure you understand how the betting process works before you place a wager. Check out the Unibet betting guides for more information regarding how to bet on football so that you can place informed bets.
It's also worth reading up on statistics to ensure you're betting in the safest possible way. After all, you want to make sure your bet has some backing to it, so taking 10 minutes to read up on some recent stats is a great way to stay informed.
Register with Unibet UK and get started on your football betting journey!