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About Unibet

When Unibet began in 1997, we started with a single ambition. For one player (founder Anders Ström) to share his sporting expertise to help other players make more informed bets. We believe that this is as important today as it was in the beginning. That’s why Unibet continue to be the experts in understanding what players really need to make bets that enhance their passion for the game.

It’s why we are committed to:

  • Developing an easy platform to deposit, play and withdraw - how and when you want.
  • Maintaining our local, friendly and knowledgeable customer service.
  • Providing the broadest sports betting offer available, including niche sports & fixtures.
  • Sharing our knowledge and insights to help you to make informed bets.
  • Driving for continual innovation in everything we do.

At Unibet, we put players at the heart of everything we do. It is our purpose to understand what you want before you do, and we don’t waste your time with products, services and promotions that you don’t need. This is because we are players ourselves and it is what we would want from a brand that we trust. We are By Players, For Players.

Kindred Group

Unibet is part of the Kindred Group, one of the largest online gambling companies in the world. You can find out more about Kindred’s history, brands and career opportunities here: www.kindredgroup.com

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Awards

Unibet is consistently recognised for its excellent products and proactive approach to Responsible Gaming. Here are our awards from 2019 and 2020.

32991IGA online poker operator 2020

Online Poker Operator of the Year - International Gaming Awards 2020

32991IGA socially respondable oprato 2020

Socially Responsible Operator of the Year - International Gaming Awards 2020

32991EGR No affiliate programme 2020

Affiliate programme - EGR Nordics Awards 2020

32991EGR No marketing camp 2020

Marketing Campaign - EGR Nordics Awards 2020

32991EGR No sports betting op 2020

Sports betting Operator - EGR Nordics Awards 2020

32991EGR No social responsable op 2020

Socially Responsible Operator - EGR Nordics Awards 2020

32991EGR Op affiliated programe 2019

Affiliate Programme - EGR Operator Awards 2019

32991EGR Op mobile casino producto 2019

Mobile Casino Product - EGR Operator Awards 2019

32991EGR Op mobile poker product 2019

Mobile Poker Product - EGR Operator Awards 2019

32991IGA coporat rep prog playe safe 2019

Corporate Responsibility Programme of the Year "Player Safety Early Detection System" - Global Gaming Awards 2019

32991IGA online gaming op 2019

Online Gaming Operator - International Gaming Awards 2019

32991EGR No marketing campaogn 2019

Marketing Campaign - EGR Nordics Awards 2019

32991EGR No sports betting op 2019

Sports Betting Operator - EGR Nordics Awards 2019

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© Copyright 2025, Unibet. All rights reserved
Unibet is not affiliated or connected with sports teams, event organisers or players displayed on its websites and/or mobile apps or (ii) to any mobile brands.
This website is operated by Platinum Gaming Limited whose registered office is at Sovereign Place, 117 Main Street, GX11 1AA, Gibraltar.
Platinum Gaming Limited is regulated and licensed by The Great British Gambling Commission (under Account number 45322 ), with respect to customers registered in Great Britain, (ii) The Irish Revenue Commissioner (licence number 1013174) for sportsbook customers in Ireland, and for all other products and jurisdictions; (iii) The Government of Gibraltar (under Licence numbers 091 and 092), and the Gibraltar Gambling Commissioner under the Gambling Act 2005.