About Unibet

Unibet began in 1997 with a single ambition — for one player, our founder Anders Ström, to share his sports knowledge and help others make smarter, more informed bets. That mission still drives us today.

We believe betting should enhance your love of the game, not complicate it. That’s why we continue to focus on what players really need.

What we stand for

At Unibet, we’re proud to be by players, for players. We understand what you want — because we’re players too. That means no clutter, no gimmicks, and no wasted time. Just products and services that make sense.

Our goal is to give you an easy, safe, and reliable place to play. You can try our games risk-free. We are always improving deposits and withdrawals, so you can play your way on any device—anytime, anywhere.

What you can expect from us

We’re here to give you the best possible betting experience. That means:

• A simple, flexible platform that lets you deposit, play, and withdraw whenever it suits you
• Friendly, local customer support from people who really know their stuff
• One of the biggest selections of sports to bet on — including niche events you won’t find everywhere
• Expert insights to help you make confident, informed decisions
• Constant innovation to keep making things better for you

We’re always looking for ways to make betting easier, smarter, and more enjoyable — because that’s what we’d want too.

Part of FDJ United

We're part of FDJ UNITED, one of Europe's leading lottery, betting and gaming companies. Together, we serve more than 33 million players. We put safety, fun, and responsible gaming first.

Awards

Unibet is consistently recognised for its excellent products and proactive approach to Responsible Gaming. Here are our awards from 2019 and 2020: